New Delhi: India's third largest heavy commercial vehicle manufacturer Asia MotorWorks (AMW) roared into the 10th annual Rally Desert Storm 2012, with its trucks being flagged off from New Delhi today. The four especially modified AMW trucks are the first heavy trucks to compete in an Indian rally.
AMW Managing Director & CEO, Anirudh Bhuwalka was present at the flag-off ceremony in New Delhi. On the occasion, Mr. Bhuwalka said "This is a proud moment for AMW as our trucks make motorsport history in India by becoming the first trucks to compete in an Indian rally."
From Delhi, the AMW rally trucks would travel over 3000 kms to the finish line in Ahmedabad which is expected to take just over 5 days. The rally route would include night stops at Bikaner on February 21, Jaisalmer on February 22, Bhuj on February 23-24 and then on to Ahmedabad.
The 2012 Desert Storm will also venture further into the uncharted interiors of the Thar Desert and the Great Rann of Kutch. The organizers have retained the iconic 300 kms Rann Stage, which would be supplemented by another equally daunting 300 kms Thar stage. There would also be three night stages that offer a unique experience to participants.
The AMW rally team is supported by our key partners including Meritor, which supplies axles to AMW, Eaton, which supplies advanced gearboxes for our trucks, Essar Steel which is a key materials supplier to the company and Valvoline which is an important lubricants partner.
The Desert Storm is widely considered to be the toughest and most grueling long distance rally raid on the subcontinent. AMW will be competing in the 'Ndure' category of this iconic event, which is a controlled speed endurance TSD (Time Speed Distance) test for production vehicles.
AMW already has 25,000 trucks on Indian roads since it began commercial production back in 2008. With its focus on driver comfort, AMW has redefined the Indian trucking industry with its feature-rich and value-priced trucks that are very well accepted in the Indian market.
Recently the company unveiled its range of world class, next generation trucks at the Auto Expo 2012. These models feature a modern new cabin that will take driver comfort to the next level in India. They were very well received by our dealers, customers and other visitors to our stall at the Auto Expo.
AMW Profile
Asia MotorWorks (AMW) is India's third largest manufacturer of heavy commercial vehicles and has achieved a unique position in India's transportation sector through innovative engineering and customer orientation.
Rolling out its trucks in 2008, AMW has increased its presence in acompetitive market place through its products and wide service network. AMW is an intrinsic part of India's largest infrastructure and construction projects including the Golden Quadrilateral.
AMW is also the fastest growing truck brand in India with an annual volume growth of over 100% for the last three years. In addition AMW has a dominant presence in the fast growing Tipper segment. Its vehicles are the preferred choice in the mining, construction and infrastructure sectors, where they operate under very arduous road and load conditions.
The company has a widespread and growing dealer and service network across India with 113 dealerships and over 1,500 touch points. This network includes sales and service centres, authorized service outlets, mobile vans, workshops and a 24 X 7 helpline called 'AMW Seva' which ensures a rapid response to customer needs. Wide product range
Wide Product Range
AMW offers trucks ranging from 16 to 49 tons and has pioneered several segments in the Indian CV market. The AMW 49 ton model created the segment and was India's largest tractor trailer at launch. In addition, AMW also created the construction and mining segments in the Indian CV market with its range of tippers.
AMW won the 'Truck of the Year' award from NDTV in January 2008. In addition, it also got the coveted 'CV Innovation of the Year 2009-10' award for its 3123 model. AMW CV Applications was given the 'Truck Application Builder of the Year- 2010' award for its Tranztar brand of fully built vehicles.
State of the Art Plant at Bhuj
AMW's fully integrated manufacturing facility in Bhuj, Gujarat, has a planned capacity of 50,000 commercial vehicles per annum. It currently employs about 1,200 people and uses state of the art production processes to build world class trucks for the Indian market.
For additional information or clarifications please refer to our website www.amwasia.com or contact-
Nipun Kaushal
Vice President - Branding and PR
Mobile - 9819730365
Email - nipun.kaushal@amwasia.com
Darius Lam
Senior Manager - Corporate Communication and PR
Mobile - 9820071451
Email - darius.lam@amwasia.com
